Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
1. Strictly necessary
Technically essential to the provision of the London Best Removals website. For example, some cookies are used to enable secure login to restricted areas.
Monitor and assess the London Best Removals website and its use. For example, recording visits to reveal how a website is used and which parts are most popular.
Enable additional functionality to improve user experience. For example, recording settings for future visits so as to save users having to repeat making the same choices.
Use an identification number to monitor personal preferences for the purposes of personalising pages and gathering further information. For example, presenting adverts or promotions for products similar to those previously viewed or purchased.
Various cookies are in use across the London Best Removals website, with the cookies in use subject to changes as the website develops. The following table details the cookies used on the London Best Removals website following our latest audit (December 2014).
|london-website-cookie||A persistent cookie - remains on a computer. It tracks if the visitor has closed the cookie bar and does make sure it will not show again unless it expires or the cookie cache is cleared.|
|__utma||A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.|
|__utmb||These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics.|
|__utmv||Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.|
|__utmz||Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.|