Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Website operators are now required by law - specifically the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (UK Regulations) - to provide clear and comprehensive information about the use of cookies, and ensure that users have consented to this use.

There are four types of cookie

London Best Removals's use of cookies

Various cookies are in use across the London Best Removals website, with the cookies in use subject to changes as the website develops. The following table details the cookies used on the London Best Removals website following our latest audit (December 2014).

Cookie Name Description
Cookie Bar
london-website-cookie A persistent cookie - remains on a computer. It tracks if the visitor has closed the cookie bar and does make sure it will not show again unless it expires or the cookie cache is cleared.
Google Analytics
__utma A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__utmb These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics.
__utmv Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.
__utmz Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

Manage cookies

If you wish to control or prevent the use of these cookies, please edit the settings of your web browser. For instructions, see How to control cookies (

Further information

Comprehensive information about cookies can be found at and

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